Commencing its journey in 2020 as a student-led initiative at the National University of Management, Faculty of Digital Economy in Cambodia, the Trash Cleaning Incentive (TCI) project was conceived with a paramount focus on addressing multifaceted environmental issues encompassing waste management, societal attitudes, and governmental policies. Recognizing the inadequacy of existing models in tackling challenges stemming from the lack of a robust rewarding mechanism, transparency, and a digital platform, the project discerned a crucial need to redefine the approach. Consequently, the TCI project resolved to forge ahead by leveraging the potential of Web3 and blockchain technology, laying the foundation for a transformative digital platform that not only addresses the deficiencies of the current environmental paradigm but also aims to instill motivation within individuals to actively participate in and contribute to environmental activities.